Privacy policy

Thank you for visiting our website: mynextfika.se

Your ultimate guide to discovering the best local cafes and enjoying the art of 'coffee'!

We are happy to have you as part of our community. Your trust is our top priority and we are committed to protecting your personal data.

We value your privacy

We understand how important your privacy is in these digital times, so we have created this privacy policy to help you understand exactly what information we collect, why we collect it and how we use it.

We encourage you to read this policy carefully. If you have any questions or concerns about our privacy policy, please do not hesitate to contact us.

Now let's get started with the details of our privacy policy:

1. introduction

1.1 About the company and our services

Mynextfika is a newly launched online service that connects locals and tourists with sought-after, unique and local café experiences. Born out of a love for Swedish café culture, we aim to make your next "fika" - a coffee break that is more about socializing than just drinking coffee - the best one yet.

Our platform includes detailed guides, curated listings, user-generated reviews and a range of features that together create a robust and user-friendly database of local coffee shops. Whether you are a resident looking for a new favorite spot or a tourist wanting to experience the Swedish coffee culture, Mynextfika is your perfect partner.

With our passion for bringing people together and sharing experiences, our mission is to introduce you to your next fika, while ensuring that your trust and privacy are always maintained.

1.2 Purpose and scope of the policy

The purpose of this Privacy Policy is to inform users ("you") of our company name, our policies and practices regarding the collection, use and disclosure of any Personal Information (defined below) and Anonymous Information (defined below) that you submit to us, or that we collect through our website. The website is located at mynextfika.se.

The website and accompanying pages will be collectively referred to as the "Site". By using the Site, you agree to the terms of this Privacy Policy and the Mynextfika Terms of Use.

This Privacy Policy is incorporated into and subject to the Mynextfika Terms of Use. Your use of the Site and any personal information you provide on the Site is subject to the terms of this Privacy Policy and the Mynextfika Terms of Use.

2. What information we collect

Personal data is any information that can directly or indirectly identify an individual. The personal data we collect from you will usually include the following:

  • Name,
  • Postal address,
  • E-mail address,
  • Telephone number,
  • Other relevant information necessary to provide our services.

3. How we collect your information

3.1 Directly provided by users (registration, form submission, etc.)

We collect data that you provide and data that we receive when you use our services. When you fill in different types of forms on the website, we ask you for personal data such as your name, email address, phone number, organization number or social security number. When you order a service or submit unsolicited applications, this information may also include your personal data.

3.2 Collected automatically (usage data, cookies)

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heat maps, and session replay to improve and promote our products/services. Website usage data is collected using first- and third-party cookies and other tracking technologies to determine product/service popularity and online activity. In addition, we use this information for website optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, please visit Microsoft's privacy policy.

4. Why we collect your data

We collect and use your personal data for a variety of reasons that mainly help us to provide and improve the services offered to you. Below are the specific purposes for which we use the information we collect about you:

  • To verify and authenticate your identity: We use your identifiable information primarily to validate your identity, ensure that you are a legitimate user, which helps protect against potential fraud, and to facilitate the creation of an account with us.
  • To provide services: We collect personal data to facilitate listings and requests for local cafes, provide guide information, any customer service related issues and to improve our services.
  • To improve the user experience: By analyzing how you navigate our platform, we can identify patterns and improve the site's layout and classifications, making the site more intuitive to use.
  • For marketing and communication: We may use your information to contact you in the future for our marketing and advertising purposes, including without limitation, to inform you of services or products that we think may be of interest to you, to develop promotional or marketing materials and provide those materials to you, and to display content and advertising on or off the Services that may be relevant to you.
  • Legal obligations and business transactions: We may process and share personal data in order to comply with our legal obligations and/or in case of mergers, sales or transfers of assets.

5. How we use your information

Your collected data will help us to

  • Improve our services for all users.
  • Give you a more personalized service
  • Executing transactions

For each purpose of collecting information, we retain legal basis for collection and thus processing. These legal bases include the necessity for contract performance (for example, to provide the user with services they have asked for or to complete a transaction they have requested), compliance with legal obligations (for example, to maintain records required by law), valid consent from the user, and our legitimate interests (such as improving and securing our website, performing marketing, and understanding how users interact with our services).

6. Who we share your information with

We only share personal data with companies, organizations or individuals outside Mynextfika if you have allowed us to do so. We must have your active consent to share sensitive personal data with others.

7. How we protect your information

We comply with the EU General Data Protection Regulation (GDPR) and only retain information that is necessary to perform our services. In cases where we collect visitors' personal data to fulfill a contractual obligation, such as delivering a product or our services, the information may be retained for a longer period of time to fulfill accounting requirements and other similar purposes.

8. Your data protection rights

Under the General Data Protection Regulation (GDPR), you have the following data protection rights:

  • Right of access: You have the right to request copies of your personal data. We may charge a small fee for this service.
  • Right of rectification: You have the right to request that we correct any information that you consider inaccurate or incomplete.
  • Right to erasure (right to be forgotten): You have the right, under certain conditions, to request that we delete your personal data from our records.
  • Right to data portability: You have the right to request that we transfer your personal data that we have collected to another organization, or directly to you, under certain conditions.
  • Right to lodge a complaint: You have the right to lodge a complaint with your local data protection authority if you believe that your rights under the GDPR have been violated.

We will respond to any requests we receive from individuals who wish to exercise their data protection rights in accordance with applicable data protection laws.

9. Changes to our privacy policy

Our data protection policy may change from time to time and any changes will be published on this page. Please visit this website regularly to obtain the latest version.

How to contact us

If you have any questions about this data protection policy, our processing of personal data or if you want to contact us regarding your personal data, please contact us at info@mynextfika.se.